GoodHire offers a better end-to-end background screening experience for employers and candidates. Through innovative technology, integrations with leading HR platforms, and built-in compliance workflows, GoodHire speeds and simplifies the background check process to help customers build teams.
GoodHire is owned and operated by Inflection.
OPPORTUNITY
Update the GoodHire’s brand and customer-centric experience with the goal to differentiate GoodHire in a crowded space and have resonance with larger SMB & Mid-Market prospects. Launch a new corporate website to drive more traffic, increase conversion, and engagement. Improve the internal creative teams’ efficiency and collaboration with external agencies.
OUTCOME
Distinguished, modern, rich, and scalable, yet personal visual identity and new corporate website that resonates with HR audience. The design system consisting of scalable building blocks to speed the implementation of the refreshed brand through different media with speed and rigor while maintaining consistent high-quality.
The logo, color, typography and secondary elements are the most consistent expression of GoodHire’s identity system – a universal signature across all GoodHire communications.
DIGITAL REALM
The cluster of multi-colored/sized squares represents sophisticated technology crunching millions of records with speed and accuracy.
FINGERPRINT
In the world, you couldn’t find two persons with the completely same fingerprint. Stylized fingerprint expresses the uniqueness of each background check.
WAVES
Points of Inflection was the original concept of the logo mark. The wave shapes derived from the mark conveys upward movement and a turning point in search of a candidate or a job.
Brand illustration, iconography, and photography is a key component to the GoodHire identity system. When used in conjunction with type, color, and secondary elements, the compositions allow us to tell clear and compelling stories about the GoodHire’s brand and products. Conceptual keywords describing these brand components: bold, unique, high-quality, clear, bright, light.
Cohesive Brand Experience At Scale.
Bring GoodHire brand to life and unify experiences across an ecosystem of experiences, product or service portfolio, and improve productivity and velocity of the creative and product teams.
