Forescout actively defends the Enterprise of Things
by continuously identifying, segmenting, and enforcing
compliance with every connected thing.
ROLE: Art Director, Marketing.
Full-time: October 2020 – April 2021
OPPORTUNITY
Elevate Forescout’s brand and customer-centric experience to distinguish it amidst a crowded market and resonate with enterprise audiences. Forge a seamless brand experience at scale. Infuse vitality into the Forescout brand, ensuring consistency across product and service portfolios. Enhance the productivity and velocity of creative and developer teams.
BRAND PROMISE
Forescout is the only solution that actively defends the Enterprise of Things at scale.
DIRECTION
Craft a profound, bold, and distinctive visual identity tailored for the business-to-business realm, ensuring it stands out. Evolve the visual language while building upon the existing Forescout brand. Embrace a darker, monochromatic aesthetic, with a focal point on Risk Management. Develop a scalable design pattern library to bolster the efficiency of the creative team. Harmonize marketing and product visual languages: Strive for a pragmatic solution that balances both, minimizing disruption to the product’s visual identity and design system.
