Commvault | 2021 // 2023

Commvault helps you efficiently manage your data to reduce risk, drive growth, and transform your business. We liberate people to do amazing things with data.

ROLE: Hand-On Creative Director, Marketing.
Full-time: April 2021- December 2022.
Freelance: January- March 2023.

OBJECTIVE
Conduct a comprehensive visual language audit and evaluation of COMMVAULT’s parent brand, spanning seven years of multiple rebrands. Propose a pragmatic brand refresh aimed at minimal disruption and cost, while ensuring the retention of the METALLIC product as a separate, stand-alone identity. Construct a versatile identity framework capable of accommodating potential sub-brands, such as the Commvault Partner department, ensuring scalability, efficiency, and agility to support rapid deployment and adaptation.

BRAND PROMISE
Commvault delivers a radically simple, yet infinitely scalable approach.

DIRECTION
Craft a contemporary, vibrant, and dynamic visual language that elevates the distinctiveness of Commvault’s brand identity. Strive for a B2C aesthetic, emphasizing the integration of people-centric photography to amplify social media engagement. Leveraging existing visual components, place a particular emphasis on showcasing the company’s unwavering dedication to cloud transformation. Furthermore, establish clear differentiation from key competitors including Cohesity, Rubrik, and Veeam.